Uses: Straightening, curling, and waving hair while minimizing heat damage.ĭefining feature: Predictive heat technology at an optimum 365☏ that automatically adjusts power output to your unique hair type and thickness.Ībout the brand: GHD, which stands for “Good Hair Day,” is a global leader in innovative professional styling tools, from flat irons and blow dryers to curling irons and hot brushes. Ahead, find my unfiltered thoughts on the cult-favorite flat iron.īest for: All hair types, especially those with particular sensitivity to heat. The brand promises 70 percent stronger hair, 20 percent more shine, and double the color protection compared to a normal flat iron.įor a person with fine, sensitive, and naturally dry hair that is basically the perfect candidate for heat damage, this sounded too good to be true, but I was really hoping all the positive reviews meant it would be up to the test. Equipped with a single button and the brand’s “predictive technology,” the Platinum+ heats to 365 degrees and automatically adjusts its power output based on your hair thickness and styling speed to prevent heat damage. Not only is this one-inch styler the brand’s best-seller and the world’s first personalized straightener, it’s the recipient of multiple beauty awards and boasts rave reviews across the internet. So when I was given the opportunity to test GHD’s Platinum+ styler-hands-down the most advanced and expensive hair tool I’ve ever used-I was game. But no matter how much money I shelled out on a flat iron, damaged ends, an off-putting burning smell, and disconcerting puffs of steam were almost always a part of the straightening process. I started my journey with an actual iron wielded by my apprehensive mom since flat irons weren’t a thing yet (yikes), and then upgraded to increasingly advanced hair tools that promised sleek locks and tamed frizz. I’ve been flat-ironing my waves into submission since the late '90s. Keep reading for our full product review. We put the GHD Platinum+ Styler to the test after receiving a complimentary sample from the brand.
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